Breaking through the blond myth
Revlon Professional commissioned us to do a blond hair product activation campaign with a ground-breaking approach to fit with the brand’s core message: “Create Boldly, Live Boldly”.
Given that being blond comes with a set of stereotypes, we gave ourselves the challenge of changing the collective imagination and harnessing a rebellious attitude to redefine what it means to be blond. We appropriated the iconic “Rock & Roll” and converted it into “Bold & Blond”.
Revlon Professional
- Art Direction
- Branding
- Concept
- Offline Communication
- Shooting
- Storytelling
![rocktheblonde-03-image1](https://planta16.com/wp-content/uploads/2022/08/rocktheblonde-03-image1.jpg)
![rocktheblonde-03-image2](https://planta16.com/wp-content/uploads/2022/08/rocktheblonde-03-image2.jpg)
![rocktheblonde-03-image3](https://planta16.com/wp-content/uploads/2022/08/rocktheblonde-03-image3.jpg)
![rocktheblonde-03-image4](https://planta16.com/wp-content/uploads/2022/08/rocktheblonde-03-image4.jpg)
A rock-oriented
and carefree campaign
Using the tagline “Rock The Blonde In You” we show that being blond is more than flaunting a hair color; this is why we created a visual code that suggests a palette of different urban countercultures.
![rocktheblonde-04-image1](https://planta16.com/wp-content/uploads/2022/08/rocktheblonde-04-image1.jpg)
![rocktheblonde-04-image2](https://planta16.com/wp-content/uploads/2022/08/rocktheblonde-04-image2.jpg)
Blond attitude has arrived
on the social networks
We shot various digital videos for a content plan that brings forth a new vision of blond hair with power and identity.
Play Video
![rocktheblonde-06-image1 rocktheblonde-06-image1](https://planta16.com/wp-content/uploads/2022/08/rocktheblonde-06-image1.jpg)
Salons:
transformation spaces
We filled salons with communication materials showing our creative concept in order to encourage clients to dare to go fully blonde.
![rocktheblonde-07-bus rocktheblonde-07-bus](https://planta16.com/wp-content/uploads/2022/08/rocktheblonde-07-bus.jpg)