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Breaking through the blond myth

Revlon Professional commissioned us to do a blond hair product activation campaign with a ground-breaking approach to fit with the brand’s core message: “Create Boldly, Live Boldly”.

Given that being blond comes with a set of stereotypes, we gave ourselves the challenge of changing the collective imagination and harnessing a rebellious attitude to redefine what it means to be blond. We appropriated the iconic “Rock & Roll” and converted it into “Bold & Blond”.

Revlon Professional
  • Art Direction
  • Branding
  • Concept
  • Offline Communication
  • Print
  • Shooting
  • Storytelling

A rock-oriented
and carefree campaign

Using the tagline “Rock The Blonde In You” we show that being blond is more than flaunting a hair color; this is why we created a visual code that suggests a palette of different urban countercultures.

Blond attitude has arrived
on the social networks

We shot various digital videos for a content plan that brings forth a new vision of blond hair with power and identity.
Play Video

transformation spaces

We filled salons with communication materials showing our creative concept in order to encourage clients to dare to go fully blonde.