Breaking through the blond myth
Revlon Professional commissioned us to do a blond hair product activation campaign with a ground-breaking approach to fit with the brand’s core message: “Create Boldly, Live Boldly”.
Given that being blond comes with a set of stereotypes, we gave ourselves the challenge of changing the collective imagination and harnessing a rebellious attitude to redefine what it means to be blond. We appropriated the iconic “Rock & Roll” and converted it into “Bold & Blond”.
- Art Direction
- Offline Communication
and carefree campaign
Using the tagline “Rock The Blonde In You” we show that being blond is more than flaunting a hair color; this is why we created a visual code that suggests a palette of different urban countercultures.