An experience
for the senses
Dove asked us to redesign a range of products to transform daily self-care into an elevated well-being experience. With a sensory approach and benefits that go beyond mere functionality, the range responds to the post-pandemic trend of home self-care.
Tasked with conveying a sense of balance between sensoriality, color and a premium feel, we designed packaging and created delicate illustrations, in harmony with the essence of the brand, in which the color white and softness are key.
- Dove
- Art Direction
- Digital Campaign
- Packaging
![dove-02-bodegon dove-02-bodegon](https://planta16.com/wp-content/uploads/2022/06/dove-02-bodegon.jpg)
Balance between
softness and sensoriality
Dove represents softness and fluidity, which is why circles and curved shapes are the basis of its design. We adhered to a clean structure with pure and simple geometry in which the main ingredient wraps itself around the central circle, thus conveying the concept of care.
The final result is a white bottle, the brand’s identity, with a focal point of color and vitality.
![dove-03-branding dove-03-branding](https://planta16.com/wp-content/uploads/2022/06/dove-03-branding.jpg)
A feast
for the senses
The main ingredient is the star of the show; to celebrate it and convey its abundance, sensoriality and aromatic power, we employed a beautiful photographic effect featuring vivid colors enveloped by light, in an array of different shades. An intense burst of color and life in a delightful, pleasing bubble bath.
![dove-slider-ingredient-peony](https://planta16.com/wp-content/uploads/2022/06/dove-slider-ingredient-peony.jpg)
![dove-slider-ingredient-mango](https://planta16.com/wp-content/uploads/2022/06/dove-slider-ingredient-mango.jpg)
![dove-slider-ingredient-coco](https://planta16.com/wp-content/uploads/2022/06/dove-slider-ingredient-coco.jpg)
![dove-05-ingredient-peony-movil-1](https://planta16.com/wp-content/uploads/2022/07/dove-05-ingredient-peony-movil-1.jpg)
![dove-05-ingredient-peony-movil-2](https://planta16.com/wp-content/uploads/2022/07/dove-05-ingredient-peony-movil-2.jpg)
![dove-05-ingredient-peony-movil-3](https://planta16.com/wp-content/uploads/2022/07/dove-05-ingredient-peony-movil-3.jpg)
A special range
for each unique moment
By using a striking color code, we reinforced the difference between the four ranges and, through highly-sensory visuals, we strengthened the concept of an elevated well-being experience for each moment that is suitable for gifting.
![dove-11-pack dove-11-pack](https://planta16.com/wp-content/uploads/2022/06/dove-11-pack.jpg)
![dove-11.b-pack dove-11.b-pack](https://planta16.com/wp-content/uploads/2022/06/dove-11.b-pack.jpg)
![dove-12-pack dove-12-pack](https://planta16.com/wp-content/uploads/2022/06/dove-12-pack.jpg)
![dove-13-KV dove-13-KV](https://planta16.com/wp-content/uploads/2022/07/dove-13-KV.jpg)