Contemporary
nostalgia
Dove draws inspiration from the 1950’s ice cream parlors to create a limited edition that looks to the past through a distinctly contemporary lens. The challenge was to recreate this world of magic and indulgence and transform it into a digital communication campaign using our in-house resources.
- Dove Limited Edition
- Digital Campaign
- Social Media
Recreating
desire
We combined our creative capabilities with the latest technology to generate, refine and convey a sense of deliciousness and desire to each scene, while always maintaining a consistent aesthetic and full creative control throughout the process.
A special
ingredient
The visual environment, composition, product rendering, lighting and animation were created with NVIDIA Omniverse. This 3D production tool allows us to build realistic visuals, producing dynamic content without the need for a physical shoot.
Care’s
temptation
Each e-commerce asset and social media video has been designed to stand out on its own while also being part of a coherent visual code shared across the entire collection. Through imagery, we wanted to capture the irresistible temptation of wanting to try every flavor at an ice cream parlor and translate it into a playful, indulgent world of beauty filled with desire.
