The importance
of first impressions
Germaine de Capuccini redefines its portfolio with The Cleansing Expert, a new personalised cleansing line. Together, we developed the packaging and launch campaign, creating a concept designed to connect with the end consumer, attract new audiences, and spark the curiosity of loyal followers.
- Art Direction
- Packaging
- Shooting
A game
of contrast
Contrast becomes the central communication axis, present across the packaging, the campaign imagery and the video we led. The result is a minimalist, sensorial and highly engaging visual universe, where light, skin macros and enveloping textures take centre stage.
Day & night
skincare
The creative concept is rooted in the two key moments of a skincare routine: day and night. This duality is visually expressed through black and white, a chromatic choice that allowed us to define a contemporary, clean, and sophisticated visual territory.
A range
in order
The packaging design uses a grid system to help organise the information clearly and precisely, creating a refined, understated look and reinforcing the premium character of this new line.
