Speaking
to the senses
Dove’s goal was to create craveable, and delicious plant-milk-based cleansing bars to attract the attention of “maximizers”: those restless and perfectionist who are always on the lookout for experiences that will activate their senses.
Our mission was to conceptualize and lead the creative process and production of this campaign, which was launched exclusively on digital platforms.
- Dove Deluxe Bars
- Art Direction
- Brand Awareness
- Digital Campaign
- Digital Video
- Photography
Delicious drip
To achieve this, we created Delicious Drip. This sensory concept allowed us to communicate beauty, indulgence, sensuality and magnetism while also highlighting the elevated experience offered by these premium and edible-looking cleansing bars.
Through impactful and carefully curated imagery, we created a world of merging textures and dripping colours built on close-ups and macros that holds the luxury feel of high-end cosmetics and awakens the senses.
Focus on
the good stuff
Blurred and liquified ingredients create mouth-watering images that transport us to a foodie-world of extravagance and pleasure, rich in colour and sensuality. We focused on the feeling; we focused on the good stuff.
Scent-sational fragrances
with a story to tell
Dove’s cleansing bars have a scent-sational story to tell. And our delicious drip concept serves as a guide for all the digital artwork to assure consistency throughout all digital platforms.
