Breaking through the blond myth
Revlon Professional commissioned us to do a blond hair product activation campaign with a ground-breaking approach to fit with the brand’s core message: “Create Boldly, Live Boldly”.
Given that being blond comes with a set of stereotypes, we gave ourselves the challenge of changing the collective imagination and harnessing a rebellious attitude to redefine what it means to be blond. We appropriated the iconic “Rock & Roll” and converted it into “Bold & Blond”.
Revlon Professional
- Art Direction
- Branding
- Concept
- Offline Communication
- Shooting
- Storytelling
A rock-oriented
and carefree campaign
Using the tagline “Rock The Blonde In You” we show that being blond is more than flaunting a hair color; this is why we created a visual code that suggests a palette of different urban countercultures.
Blond attitude has arrived
on the social networks
We shot various digital videos for a content plan that brings forth a new vision of blond hair with power and identity.
Salons:
transformation spaces
We filled salons with communication materials showing our creative concept in order to encourage clients to dare to go fully blonde.
