Revamping the
cleansing range
Shea Moisture is a leading global beauty brand born in 1912. Its legacy is built on ethically sourced natural ingredients, tailored to honour textured hair and melanin rich skin.
To elevate the brand and position it as the go-to name when it comes to natural beauty, Shea Moisture set out to refresh its entire skin cleansing range—including body washes, scrubs, and soap bars. They chose us as the reliable partner to bring this premium positioning to life.
- Art Direction
- Logo
- Packaging
- Rebranding
- Social Media
When less
is more
The challenge was to redesign and elevate the packaging for Shea Moisture while staying true to the brand’s roots. To do so, we proposed a soft touch-half glossy opaque bottle with a golden disc top cap for the body washes and a carboard packaging with a die-cut window for the bar soaps to reveal their fragrance and texture. We also redefined the messaging hierarchy on the front of packs, highlighting the benefits and proven effects without losing their plant-based heritage.
The visual
evolution
Building on this foundation, and based on the brand’s color palette, we redesigned the products to create a more cohesive and premium look.
Swipe the arrow to the right to see the transformation.
From packs
to visuals
Once the packaging designs for the skin cleansing range were finalized, we created visual graphics for digital media, along with an e-commerce video to showcase Shea Moisture’s products online. All imagery was produced in-house using 3D and computer-generated techniques—no photoshoots, just creativity and hard work.
