Tradition
has a sweet tooth
Herbera is a family-run bakery located in Ciutadella, Menorca. Established in 2010, it represents the 4th generation of master bakers on the island. While embracing tradition, Herbera sought to redefine and refresh their identity, elevating the brand and ensuring consistency across all touchpoints.
- COPYWRITING
- PACKAGING & STATIONARY DESIGN
- Rebranding
- Strategy
Coated with
a sophisticated glaze
Herbera’s vision was to give the brand a high-end look inspired by French patisseries. To achieve this, we curated a new brand identity and brand manual that brought their vision to life without compromising their heritage and essence.
A taste of Menorca
in every bite
The rebranding introduced a new logo and tagline, along with custom typography, a new multichromatic colour palette — built on blue and white and softened with pastel tones — and distinctive and detailed packaging. Playful messaging, appear across signature packaging, signage, and stationery, capturing the laid-back lifestyle of Menorca.
Treats with
a special treatment
To accentuate Herbera’s strong ties to Menorca and add a premium touch, we also created a custom stamp that reads “Fet A Menorca” (Made in Menora). This signature detail is featured on packaging and a series of postcards we designed to attract attention and use as takeaway gifts.
Same recipe
across all touchpoints
When rebranding, it’s essential to visualise everything beforehand to craft an identity that is cohesive and recognizable. For Herbera, as with any client, we carefully considered every detail: color usage, packaging elements, how fonts appear on materials, the choice of imagery and the reasoning behind it and, above all, the visual impact that each decision entails.
At the end of the day, good branding is like a recipe: change the ingredients or measurments, and you can end up with an entirely different result.
